We don’t care about the numbers anymore.

We see the tragedy. We know that the hurt exists. The pain and suffering is alive and excru­ci­at­ing. But it’s everywhere. It’s over­whelm­ing. And it’s managed to become this wack version of normal.”

100 people die every single day from gun violence. That sort of declaration should come with disgust, horror or shock. But most likely, it didn’t. We all read that line and it feels normal, like nothing new — it’s uncon­cern­ing to our daily existence and the problems that really deserve our attention. 

The numbers don’t knock us down anymore. 

The numbers dissolve on impact. 

The numbers give us no pause. 

The numbers don’t mean anything. 

The numbers don’t mean anything at all. 

Because if they did, we’d actually do something.

And every single time someone loses their life, society’s response is so formal, insti­tu­tion­al­ized, standard, copy and paste, thoughts and prayers — and we GET it. There’s a certain level of respect that needs to be present for those who’ve lost their lives, and the family and friends around them that have to go on existing without them. But in the careful, measured response, we’ve lost our compassion. 

We’ve lost our fury.

Can we just say it outright? This reality within a modern, civilized society is fucking ridiculous. People are dying and the best we can do is argue for a few weeks on Twitter while it’s fresh in our minds and we feel like born-again activists. In the meantime, people are still dying. 

Is there anything we can do? 

Designers have held a position of status for decades. Most of us make a living by leveraging our innate, incredible creativity to sell corporate products and champion the nuance of capitalism. But as citizens AND designers, we’re uniquely positioned to advocate for societal change with cultural design, creative activism, and loud voices. 

When we’re enlightened to the realities that surround us, our conscience can speak out visually. Design is most powerful when it means something. We might not be able to change the world with posters, but we can certainly influence the world with posters. This isn’t the solution. It’s a means to inform, to encourage, to denounce, and to scream, and cry, and create together. 

It’s a way for us to visualize the data that should horrify us. It’s a way to memorialize those whose time on this planet was cut short. It’s a way for us to care about the numbers again. Who says that we can’t be the arbiters of good? We’re just as equipped as anyone else. 

We are not calling for restric­tions to our Con­sti­tu­tion­al Rights, but just common sense legislation that will help save lives. We’re not an institution. We’re just a group of creative people who think that 100 people shouldn’t die every day. We’re going to visualize the horror that exists right at our doorstep, here in America in 2019

What will it take for us to care about the numbers again?

Join us. Make a poster. 

Make something to do something.